futureshipwreck:

I Want Muscle
dir. Elisha Smith-Leverock

Starring female bodybuilder Kizzy Vaines.

“I wanted to shoot a muscle worship film but taken out of a fetish context. The idea was to break with traditional ideas of femininity in fashion and play with imagery that is conventionally perceived as glamourous, sexy, soft and feminine to then juxtaposed with displays of pure strength and shots of the grueling pain and discipline that is involved in achieving this type of physique.”